Jack Daniel’s

Relaunching an iconic brand like Jack Daniel’s? I always wanted to do that.

 

 

Sept 2019: We win Jack Daniel’s

Jan 2020: Work begins on Jack’s first global campaign

March 2020: Everything changes

March 26: Our first work goes live


 
 
 

 

With Love, Jack was a timely message of hope created in less than seven days. Released less than two weeks after the US’s first stay-at-home order went into effect. But we knew we could do more. So we held a virtual music festival to raise money for musicians affected by the pandemic.

 

 

 

Then we got back to work relaunching Jack

1 big idea. 3 little words. 180 markets.

 

 
 
 
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