Jack Daniel’s
Relaunching an iconic brand like Jack Daniel’s? I always wanted to do that.
Sept 2019: We win Jack Daniel’s
Jan 2020: Work begins on Jack’s first global campaign
March 2020: Everything changes
March 26: Our first work goes live
With Love, Jack was a timely message of hope created in less than seven days. Released less than two weeks after the US’s first stay-at-home order went into effect. But we knew we could do more. So we held a virtual music festival to raise money for musicians affected by the pandemic.
Then we got back to work relaunching Jack
1 big idea. 3 little words. 180 markets.