Extra Gum

Turning a gum wrapper into a new media to build a category leader.

 

Extra gum used to be all about long-lasting flavor, but struggled to build a long-lasting relationship with consumers. We found a solution in the smallest, most disposable part of our product – the wrapper – turning it into a new media that allowed the brand to connect with consumers, and people to connect with each other.

 

 
 
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