United Way of Puerto Rico

An advertising campaign becomes a truce.

 

United Way of Puerto Rico improves lives by mobilizing the caring power of communities to create lasting change. One of the toughest issues faced every year is stray bullets as a result of the New Years Eve celebration. This unusual behavior needed an unconventional approach.

 

Twenty-four children saved their lives by announcing their deaths to their communities.  

Four bullets confronted criminals on social media and lured them into our campaign.

 
 
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